Dr. Roeland Dietvorst studied biological and cognitive psychology and with the help of his professors he was able to publish both bachelor and master thesis in scientific journals. With his talent and desire to do research, he obtained a PhD. in cognitive neuroscience at Erasmus School of Economics. Neuroimaging techniques are his favorite tool, which he applies to understanding how people represent and value information in the brain and make decisions accordingly. Roeland publishes regularly in reputable international scientific journals. He is co-founder at Alpha.One, a consumer neuroscience research and strategy firm, that uses insights and techniques adopted from neuroscience to help good companies make better decisions.Besides being an entrepreneur, Roeland is core lecturer for consumer neuroscience at the European Institute for Brand management and lectures on persuasive communication at the Erasmus University Rotterdam.Roeland is an experienced speaker; TEDx, Google, Facebook, Samsung, Microsoft, Neuromarketing World Forum and many more... Roeland knows how to bridge the gap between the forefront of neuroscience and day-to-day decision making.