At Singularity University, we have developed a focus on trend-watching, analyzing, and forecasting. Understanding which exponential technologies will impact your organization and how quickly they are moving can provide a powerful competitive advantage. As these technologies emerge, converge, and accelerate, the landscape changes very quickly.For example, let’s look at some of the world’s fastest-growing companies. In 2018, 32 companies that leverage artificial intelligence (AI) for their core business surpassed the $1 billion valuation mark, according to research firm CB Insights. These companies use machine learning or build solutions that support AI implementation in healthcare, autonomous vehicles, cybersecurity, robotics, and more.These so-called unicorn AI companies have diverse business models and industries, but there’s a strong thread running through all of these rising stars. The same thread also runs through those organizations considered the world’s most innovative and valuable brands. Yes, we’re talking about famous tech giants like Amazon, Alphabet, Microsoft, Netflix, Salesforce, Samsung, and Tencent. What’s the thread?The rising stars and the tech giants all have developed mastery at the intersection where big data meets AI.
This convergence of big data and Artificial Intelligence is what the MIT Sloan Management Review called “the single most important development that is shaping the future of how firms drive business value from their data and analytics capabilities.” These organizations understand how to combine data savvy and strong AI capabilities into strongly differentiated solutions with massive market value. Here are a few ways data and AI empower each other:
What does the journey from data newbie to data ninja look like? The types of data analytics are often divided into four categories, as shown below. Starting from the left, descriptive analytics is the most basic category, while prescriptive analytics on the far right is the most powerful and advanced.
While most organizations use a combination of these types of analytics, you can bet that the unicorns and tech giants we’ve discussed have a firm grasp of predictive and prescriptive analytics. As you add more advanced analytics capabilities, your organization also gains:
The competitive advantage of advanced analytics can be multiplied by building a strong AI capability. There is far more data being generated today than humans can analyze in any meaningful way. Techniques like machine learning, predictive analytics, and data visualization can help us find meaning by digging deeper into large data sets and improving the speed and accuracy of decision-making.How important is leveraging AI and advanced analytics in driving value creation and future growth? In your organization’s transformation journey, it can mean the difference between success and failure. Some practical applications of analytics and AI include:
The importance of being able to convene around a single set of shared objectives and purpose—what we often call the North Star—cannot be overstated. We’re all on a journey to the future, and organizations that take that journey as a motivated group with a shared purpose will travel faster and further than their peers.At SU, we help leaders and organizations learn to re-envision the future by anticipating, embracing, and capitalizing on exponential technologies. We’re here to help you build 10x leadership, strategy, and innovation for future growth in your own organization. Check out our SU solutions for enterprise organizations for more about our methodologies. You can also learn more about artificial intelligence in our Exponential Guide to Artificial Intelligence.