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Innovation Sprints: A Guide to Structured Experimentation

Innovation Sprints: A Guide to Structured Experimentation

Experimentation is a crucial mechanism for driving breakthroughs in any organization. So if you want to create a successful, hyper-growth company, you've got to focus on empowering your teams to experiment rapidly, and utilize design sprints. Some of the most successful innovators in the business world today include Jeff Bezos, Founder and CEO of Amazon; Jeff Holden, Founder and CEO of Atomic Machines (ex-Uber); Astro Teller, "Captain of Moonshots" (aka CEO) of (Google) X; and Jake Knapp, co-founder of Google Meet and author of SPRINT and MAKE TIME and co-founder at character.vc. With their help, we've put together a list of best practices for running great experiments and building a culture of experimentation at your organization. In this innovation sprint guide, learn the design sprint process and steps for executing successful experiments. 

What’s inside: 

  • Experimentation advice from top innovators in Silicon Valley 
  • How to get buy-in from your team
  • Walk through of a five-day experimentation sprint guide
  • A breakdown of each step in the design sprint process
  • Who to include
  • What questions to ask 
  • How to ensure your experiments drive true value 


Singularity's team of internal thought leadership works to develop interesting resources, articles and insights about our core areas of expertise, programs and global community.

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