The Neuroscience of Change with Misha Byrne

Every leader knows change is necessary.

Few understand why their teams, their organizations, and even themselves keep resisting it. The answer isn't a lack of willpower or buy-in. It's biology.

Our brains are wired to fight change, even when we consciously want it.

Misha Byrne is a social-cognitive neuroscientist and behavioral strategist who helps senior leaders at global tech giants and Fortune 500 firms work with the brain instead of against it. He's spent his career turning research on human performance into practical tools for accelerating technology adoption, strengthening leadership teams, and building organizations where change doesn't stall out.

In this session, Misha will unpack what's actually happening in the brain when people encounter change and share evidence-based strategies that work at every level:

- Rewiring your own response to uncertainty

- Unlocking better performance from your teams

- Designing a culture where adaptation is the norm rather than the exception

If you're leading through transformation of any kind, this is the science behind making it stick.