Imagine you are a decision maker in a large company or scale-up enterprise. You are developing your company's strategy for the next decade. According to World Data Lab's projections, there will be an additional 1 billion more people joining the Global Middle Class by the end of this decade. So which markets should you enter and expand in? Which products should you launch at which price point? Which age segment should your new product target?
In this interactive workshop, you will be able to develop with Wolfgang Fengler real-world scenarios for your business. Building on frontier data science techniques, EP participants will learn where exponential business growth will be possible and how to integrate real-time data into their daily decision. This activity at SU's EP would equip participants to understand the trend-lines underneath the headlines. Participants will be able to quantify the big global shifts with a perspective towards 2030 and target their audiences in much greater granularity, across countries, income groups, age, and gender.
Global greenhouse gas emissions (GHG) for 2023 will likely be above 58 gigatons (GT), the largest annual level ever recorded. If current economic growth, demography, and emissions intensity trends continue, the level of emissions will continue to rise, reaching 62 GT by 2030. This would make the Paris Agreement obsolete. In this Business-as-Usual trajectory, temperatures would have rising by 1.5 degrees above pre-industrial levels already by 2030.
However, an alternative future is possible. Thanks to the World Emission Clock, launched at COP27, it is now possible to develop alternative scenarios - without compromising economic development. For example, if we combine best practices across developed economies, emissions will decline by almost half at the global level and more than 4-times compared to the OECD average. In this interactive workshop, you will be able to develop real-world scenarios for your country and industry, resulting in a cleaner, yet prosperous, world.
This session will take you into the future. Today there are 8.1b people alive today, of which World Data Lab projects that 4.1b belong to the global middle class, 300m are rich, and 3.7b are vulnerable or poor. Wolfgang Fengler will present how consumption will shift until 2035 and what this means for any global business or start-up which aspires to become global. By 2035, the world will have more than 1b additional people in the middle class. These people can afford to live a decent live. They will increasingly consume modern products. Through World Data Lab’s big data techniques, Wolfgang will showcase granular projections in how the world of consumption will shift – by country, by city, by age, and by spending category. We will answer questions like: Which emerging markets are rising the fastest? Who will drive future spending: GenZ or GenX? When will wine overtake beer? Which time-zone spends most each day? After the session you will be seeing the world differently. You will have the data to make sure that in your business succeeds because trendlines will beat headlines.