Jon Yeo

Jon works with Leaders and Changemakers to understand the markers for incremental influence. People don't change overnight but our ability to strategically nudge it forward is always available to us.

Jon began his work in the mid-90's as a young engineer trying to convince his CEO of the significance of Y2k if it was ignored. While leading TEDxMelbourne, he saw the YouTube data for, "what causes someone to pause, rewind or abandon a TED Talk?". He combined this data to better understand how to design for empathy, engagement and simplify complexity.

Through his data and exploration of influence, he designed influence models based on 1st principles, laws of physics and biology and on the assumption that "Everything Should Be Made as Simple as Possible, But No Simpler" (attributed to Einstein).

He is more interested in the psychology of influence over the mechanics of storytelling. Known for his ability to articulate the complex simply, Jon works with CEO’s and senior leadership teams to build trust, empathy and engagement. Past clients include Salesforce, SAP, National Australia Bank, Australia Post and Mercer.

Jon has been the Licensee for TEDxMelbourne since 2009 and is a past National President for Professional Speakers Australia.

If Jon has any "spare" time, he works with Youth, Youth at Risk and Diversity and Inclusion programs of major international organizations.

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