Christian Kuhn

Location
Portugal
Areas of Expertise
Communities
Innovation
Artificial Intelligence

Expert Bio

Christian Kuhn is a Principal and seasoned expert in Digital Health Experience Design, User Research, and Behavior Design, with over 20 years of international UX experience bridging human needs and AI capability. As a Consultant, Coach, Speaker, and Author, Christian has dedicated his career to exploring how technology shapes user needs and behaviors, driving the development of award-winning, user-centered product solutions. In 2017, he founded and scaled the European unit for the medical AI startup Gyant.com, headquartered in San Francisco, demonstrating his ability to build and lead high-impact teams in the fast-evolving digital health space. Today, Christian works with startups, international pharmaceutical companies, and MedTech corporations as an Experience Consultant, Researcher, Coach, and Manager, while also leading the UX Center of Competence at Optimizer in Porto, Portugal. His unique blend of behavioral science, UX research, and human-AI experience design makes him a sought-after voice in the digital health and technology innovation landscape.

Sessions

UX - CX - CXM: User and Customer Experience - Principles and Application Examples

Natural Language Processing , Future Forecasting, Change Management, Communication Skills, Personal Development

It is true that great customer experiences are built upon a strong idea. In today's market, customers are increasingly at the center of business activities, and their interests, needs, and desires must be considered in all strategic decisions. The customer experience (CX) is a critical component of this, as it shapes the overall experience for the customer and can have a significant impact on customer retention and the future success of your business.

By attending this online workshop, you will gain valuable insights and understanding of the topics of User Experience (UX), Customer Experience (CX), and Customer Experience Management (CEM) from a certified expert in UX. You will learn about the importance of addressing these topics and gain an understanding of the principles of UX, as well as exciting application examples and trends.

By developing a strong foundation in UX/CX, you will be able to improve the experiences of your customers, which can lead to increased customer loyalty and advocacy. This, in turn, can help drive the success of your company, products, or services in the long run.

UX, Persuasive System Design and Behavior Design for Digital Health Applications

Natural Language Processing, Future Forecasting, Change Management, Communication Skills, Personal Development

Technology has been rapidly changing the healthcare industry for years, but the COVID-19 pandemic has accelerated this transformation by more than 10 times. Many services within the healthcare system are outdated, understaffed, and rigid with compliance and regulatory requirements. The challenges are endless, but technology can help address them.

Preventive user behavior change through digital health apps is a promising way to address the need for healthcare professionals. Digital health apps can help patients monitor their health, manage chronic conditions, and seek medical advice when necessary. This can help reduce the burden on healthcare professionals, allowing them to focus on more critical tasks.

However, it's essential to consider the patient's perspective when implementing digital-driven changes in healthcare. Patients may have concerns about privacy and data security, as well as the effectiveness and reliability of digital health apps. Therefore, it's crucial to involve patients in the design process to ensure that their needs and concerns are addressed.

In conclusion, technology has the potential to transform healthcare and improve patient outcomes. UX design, behavior design, and digital health apps can help address the challenges within the healthcare system and reduce the burden on healthcare professionals. However, it's important to consider the patient's perspective and involve them in the design process to ensure that digital-driven changes are effective, reliable, and meet their needs.

Workshop: Behavior Change Design - A Practical Approach to Achieving Health Outcomes with digital products (4h)

This workshop is about behavior change design and its practical application in digital products to achieve better health outcomes.

During the workshop, you will learn about the Behavior Design Methodology, which is a systematic approach to behavior change design that incorporates elements of psychology and user-centered design. This methodology will help you understand how to identify behaviors that need to change and how to design solutions that will help users achieve their goals.

You will also learn about the COM-B Model for Understanding Behavior, which is a framework that helps designers understand the different factors that contribute to behavior change. These include capability, opportunity, and motivation, and designers can use this model to identify which factors are most relevant to their users.

Cognitive biases are another important factor to consider when designing behavior change interventions, and you will learn about some of the most common biases that can impact behavior change. By understanding these biases, you can design interventions that take them into account and help users overcome them.

Finally, you will learn about the Persuasive System Design Framework, which provides a systematic approach to designing digital products that are effective at changing behavior. This framework includes 28 design principles that designers can use to create products that are engaging, motivating, and effective at driving behavior change.

Throughout the remote workshop, you will work on a Miro Board to create mockups of solutions for real health problems. This hands-on approach will give you the opportunity to apply what you have learned and gain practical experience in behavior change design.

Workshop: Using Behavior Science in UX Design to support Patients

This workshop is about using behavior science in UX design to support patients and improve healthcare outcomes.

During the workshop, you will learn about how technology is driving user experience design in healthcare and how behavior design can help patients and nurses improve care and treatment outcomes. You will explore how digital health apps can support preventive user behavior change and help alleviate the need for healthcare professionals.

You will also learn about how design thinking methods can be applied to healthcare, including how to identify patient needs, map patient journeys, and design solutions that meet those needs. You will gain practical experience by working on a prototype for a predefined patient journey, using sketches in Miro.

In addition to design thinking methods, you will learn about how to implement behavior science knowledge into your design process to support the patient in treatment decisions. You will explore how to use behavioral economics principles, such as nudging and choice architecture, to encourage patients to make healthier choices and stick to treatment plans.

Throughout the workshop, you will also explore the patient's perspective on digital-driven changes in healthcare and how to design solutions that are patient-centered and meet their needs. You will learn about the importance of empathy and user research in designing solutions that are effective and engaging for patients.

Overall, this workshop is designed for anyone interested in using behavior science in UX design to support patients and improve healthcare outcomes. This includes product designers, UX designers, healthcare professionals, and anyone interested in the intersection of healthcare and technology. By the end of the workshop, you will have gained practical experience in applying design thinking methods and behavior science knowledge to support patients in treatment decisions.

Expert Bio

Sessions

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