For CEOs and executives looking to smash the constraints of innovation theater and start launching their own real-world innovations, this lecture will provide a deep portfolio of innovation methods developed over the past ten years in San Francisco/Silicon Valley, and field-tested via engagements with 20+ CEOs and 6,500 executives from 300 companies and over 50 countries.
This 90 minute lecture, Q&A, and interactive session will give participants a powerful new definition of innovation; insights about what stifles innovation and how to bring it back to life in an organization; compelling examples of real-world innovations; and most importantly, specific methods that participants can apply tomorrow in their own organizations, such as:
1. The Five Essential Innovation Techniques
2. The Innovation Mindset Diagnostic
3. The Innovation Strategy Process
4. The Innovation Measurement System
The lecture will start with a 45-minute presentation, followed by a 15-minute discussion/Q&A, and then move into a 30-minute interactive session designed to show participants how the methods work, and how they can apply them to their own team/companies.
After this talk, participants will take away a well-designed and field-tested set of innovation insights and methodologies that they can use to move beyond innovation theater and into real innovation.
For CEOs, executives, and managers looking to inspire and empower themselves and their companies to start doing real innovation on a day-to-day basis. This compelling 3-hour workshop will teach participants how to apply the practical innovation methods of the world's greatest innovators, past and present, to their own work and their own companies – not some day, but right away.
The session starts with a (fast-moving) 60-minute presentation about the true essentials of innovation – as opposed to the shiny distractions of innovation theater – including: a powerful new definition of innovation; insights about how and why innovation really gets done; the myths and realities of innovation culture; how to create an effective innovation strategy; and the compelling necessity of measuring and improving innovation performance consistently, over time.
After a brief discussion/Q&A, the group will begin the workshop section, learning about and then applying a specific innovation methodology – The Five Essential Innovation Techniques – to real-world challenges. This methodology has been developed by Bill and his team over the past ten years in San Francisco/Silicon Valley, and field-tested via engagements with 20+ CEOs and 6,500 executives from 300 companies and over 50 countries. These five techniques are:
1. Creating the Innovation Landscape
2. Developing Innovation Targets
3. Generating Innovation Ideas
4. Identifying Innovation Priorities
5. Launching Innovation Projects
After this workshop, participants will take away a working knowledge of how they can apply this portfolio of field-tested innovation methods to their own work and at their own companies.