Dr. Rolando Zubiran Robert

Singularity Expert: Experience Economy

Dr. Rolando Zubiran Robert is a distinguished figure with a remarkable career spanning government, enterprise, and innovation. With a wealth of experience in economic policy and development, he has devoted his expertise to fostering entrepreneurship, technological advancement, and innovation to drive regional sectorial growth.

As a Deep Tech Investor and Experience Economy Ideation Expert, he has displayed a remarkable foresight into emerging technologies that are reshaping industries. His advisory role to multinational corporations and high-performing organizations has been instrumental in navigating the ever-evolving landscape of technology-driven business. He is a member of Singularity Group’s Expert team, the world’s leading Exponential Technology organization, that helps leaders adapt to a world of accelerating change and empower them to leverage tech to improve the lives of one billion people over the next five years.

Among his entrepreneurial accomplishments, Dr. Zubiran Robert is the Founder & CEO of MESMR.  An innovative Dubai-based Immersive Economy solutions company which harnesses technology to create immersive, intelligent, data-driven experiences that enable companies to connect with the next generation of consumers.

Furthermore, Dr. Zubiran Robert holds a position on the Board of Directors of Beacon Media, a global media and entertainment company co-founded by Deepak Chopra. This Dubai-based company employs a data-driven, technology-enabled approach to media production, distribution, and allocation.

As Executive Producer & Head of Web3 Experience Economy for Pirexia Films, this production company has been responsible for creating impactful films and documentaries, including award-winning works such as "Olimpia" (winner of an Ariel for best feature length animated film) and "Corazonada" (featured in Rotterdam Film Festival and the International Film Festival at Los Cabos).

Rolando is an esteemed member of MENSA International's High IQ Society and has been recognized and honored by various organisations, including the United States Department of Commerce, which awarded him the Star Partner Award for his exceptional contributions.

Academically, he holds an MBA from the University of Oxford, a Singularity University EP in Emerging Technologies, a Master of Economics and Public Administration from the London School of Economics, a Master in Public Affairs from Sciences Po in Paris, and a PhD in Public Policy from the Graduate School of Public Policy at Monterrey Tec ITESM.

In his commitment to knowledge dissemination, Dr. Zubiran Robert serves as the curator of the MIT Sloan Management Review Mexico. He also imparts his expertise as a professor at EGADE Business School, where he teaches courses on Web3 MKT Blockchain and Decentralized Finance, and at ISDI Mexico, where he lectures on Digital Business and Entrepreneurship.

Speaking Topics

The Rise of the Experience Economy

There is a profound shift happening in how human beings value material assets in relation to consumable experiences. Placing a higher utility value in experiences, is paving the way for entire new markets, from travel, to leisure, to finance and investing. Personalized, memorable, technology enabled which at the same time carries values of generational relevance, such as sustainability, legacy, uniqueness, inclusivity. This is drastically changing how new generations are interacting with brands. From Sovereign wealth funds, to large investment firms and multinational corporations there is a need to understand the impact of this phenomenon as it relates to future market opportunities. Exploring the nexus of technology and human experience, this session identifies key elements and trends steering this transformation in consumer behavior. This includes an examination of industry-specific examples, showcasing innovative approaches for businesses to adapt and thrive in an era where consumer-brand interactions are increasingly defined by the quality and resonance of the experience offered. By elucidating the dynamics of this phenomenon, we aim to equip attendees with insights crucial for navigating the evolving landscape of consumer preferences and business strategies.

Marketing in the Age of the Ownership Economy: From Consumer to Stakeholder

Humanity is experiencing an evolution in consciousness, and we are starting to process differently how we envision the concept of ownership. There is bound to be a fundamental change in the patterns of consumption. No longer solely concerned with product functionality, these consumers actively seek brands that offer immersive experiences fostering emotional connections and aligning with their values. Crucially, there's a paradigm shift in the consumer-brand relationship—from unilateral transactions to inclusive, community-driven participation. This session illuminates the role of experiential technologies in engaging and resonating with the evolving preferences of new generations. By providing a contextual framework, we will explore how these generations build communities and interact with technology. Moreover, we will delve into the disruptive influences of AI, the Experience Internet, Blockchain, and IoT on the relationship dynamics between brands and users. Attendees will gain insights into leveraging these technological disruptions to create meaningful, community-centric brand interactions, forging connections that transcend traditional consumer-brand relationships and embracing the evolving landscape of conscious consumerism.

Immersive Economy Solutions for the Next Generation of Consumers

In the Experience Economy, brands that transcend traditional marketing methods and deliver memorable experiences are forging lasting connections with newer generations. This shift has reshaped the landscape of brand loyalty, prompting a realization among Chief Marketing Officers (CMOs) that the discipline of marketing is undergoing a profound transformation. The ascent of a data-driven generation of CEOs demands a recalibration of marketing strategies. Traditional SEO-driven advertising is losing its effectiveness, as new generations of consumers seek more than repeat mechanics and brand loyalty. This session is dedicated to unraveling the changing dynamics of marketing, emphasizing the imperative for technology-enabled immersive storytelling capabilities. Exploring the convergence of emerging technologies, the session delves into how enterprises can leverage Unreal Engine cinematic experiences, Unity, mobile app development, and gamified experiences to connect with consumers on a profound level. Participants will gain insights into optimizing market interoperability infrastructures, ensuring efficiency, and uncovering new growth opportunities. Additionally, the session spotlights the business applications of blockchain technology, covering Digital Asset Marketplaces and Real-World Asset Tokenization for both B2B and B2C markets. Attendees will be exposed to the transformative impact of AI point solutions on community building and social media marketing, unveiling new engagement dynamics. By the end, participants will be equipped to navigate the evolving marketing landscape, armed with strategies that resonate with the experiential preferences of contemporary consumers.